Remotelo.cz
Innovative online platform that connects professionals with remote job opportunities while also promoting the benefits of remote work. The platform provides resources like job listings, a remote work guide, and a map of coworking spaces across the Czech Republic to support the growing demand for flexible work arrangements.
CASE STUDY
IDEA & BRAND & DESIGN
FOUNDATION
I have founded Remotelo.cz in 2018, when I recognized the potential and growing need for remote work in today’s evolving job market. With firsthand experience in the freedom and opportunities remote work provides, as well as background in HR, I decided to create Remotelo to bridge the gap between modern companies and professionals seeking flexibility.
Project goals
I conceived Remotelo as an all-in-one platform to popularize and support remote work in the Czech Republic. The project goals were to:
- Create a comprehensive and user-friendly platform that connects professionals with remote job opportunities.
- Educate and inform users about the benefits and realities of remote work through detailed guides and resources.
- Map and promote coworking spaces across the country to support remote workers in finding suitable work environments.
- Build a community of remote workers to foster connection and collaboration among like-minded professionals.
The new platform aimed to bring Remotelo’s vision to life, offering valuable tools and resources for both job seekers and companies while advancing the culture of remote work.
BRANDING
Color scheme & fonts
I chose a bold and playful color palette to reflect Remotelo’s positive and inspiring energy.
The bright blue and vibrant pink stand as a reference to the expansive and adventurous nature of working remotely, symbolizing boundless opportunities and a sense of freedom. To create a bold and playful look that matches Remotelo’s positive and inspiring energy, I used Lexend for both headings and body text.
Logo & brand mark
The primary logo for Remotelo is a simple yet dynamic text-based design that emphasizes the “Remote” part of the brand name by using a distinct color.
This approach highlights the core focus of the platform while allowing flexibility in the branding of various features, such as “RemoteLetter” for the newsletter.
The clean typography is designed to be both functional and versatile, adapting seamlessly across different applications. For secondary uses, the logo’s color differentiation enables easy adaptation to different contexts, while maintaining a cohesive and recognizable visual identity.
For occasional uses, the brand mark features a blue background with a world map pattern, incorporating the letter “R” to symbolize global reach and connectivity. This brand mark enhances the visual identity with a distinctive element that reinforces Remotelo’s international and remote work themes.
Stock photography
In crafting Remotelo’s visual identity, I chose to use stock photography sparingly, opting instead for vibrant illustrations to bring the brand’s energy to life.
When stock photos were used, they depicted remote professionals embracing a flexible lifestyle—working, traveling, and enjoying a better quality of life on their own terms. These images were selected to avoid stereotypes and ensure authenticity, aligning with Remotelo’s values of freedom and real-life work experiences.
This approach complements the playful and inspiring tone of the illustrations, creating a cohesive and genuine visual narrative for the brand.
Illustration
The illustrations for Remotelo are designed to feel friendly, bold and playful, embodying the brand’s vibrant and uplifting spirit.
They use the brand’s colors to create a cohesive and energetic visual experience that complements the overall design.
The illustrations reflect the freedom and flexibility of remote work, enhancing the platform’s engaging and friendly tone while staying true to its core themes.
Iconography
I opted for simple, modern, and minimalistic icons to balance the vibrant and detailed illustrations. The decision was driven by the need to create visual contrast and maintain a clean, uncluttered look.
These icons serve as a subtle yet effective counterweight to the more elaborate illustrations, ensuring that the overall design remains visually engaging without overwhelming the user.
The minimalist style of the icons enhances usability and integrates seamlessly with the playful and dynamic elements of the brand, providing a harmonious and user-friendly experience.
Brand tonality & copywriting
We established a brand tonality that reflects a friendly, understanding, and authentic voice. The communication strategy embraces a blend of three distinct personalities.
- The Everyman: This tone is approachable and relatable, aiming to connect with a broad audience in a positive and human-centered way. We speak with warmth and authenticity, avoiding perfection in favor of genuine and uplifting communication.
- The Creator & The Outlaw: We bring innovation and open up new possibilities, encouraging people to embrace change and explore new ways of working. Our messaging is designed to inspire and challenge the status quo, showcasing the freedom and potential of remote work.
- The Jester: We celebrate the joy of living and working on our own terms. Our tone is playful and light-hearted, reflecting the idea that life is short and should be enjoyed. This adds a fun and carefree element to our communications.
Our brand voice is characterized by being sincere, positive, playful yet professional. We consistently work with the theme of “working from anywhere,” even playfully imagining working from space to underscore the limitless possibilities remote work offers.
To ensure consistency and alignment with the brand’s tonality, we first determined the core communication strategy and brand voice. With these guidelines in place, my copywriter meticulously crafted all the textual content. This involved refining the tone to match our brand’s friendly and innovative personality, ensuring that every piece of text resonated with our audience while maintaining clarity and engagement.
Full spectrum design
As the sole creator behind Remotelo, I took on the challenge of designing and developing every aspect of the project. This extensive work included not only the core website but also all related elements such as social media designs, promotional materials, and free resources.
For instance, I designed the freebie PDF, which is an integral part of Remotelo’s offering. This design reflects the brand’s vibrant and playful personality, ensuring that all elements—from the website to downloadable resources—maintain a cohesive and engaging visual identity.
This hands-on approach allowed me to infuse a consistent tone and style throughout the entire project, creating a seamless and unified experience for users. Every detail, from the visual elements to the copy, was carefully crafted to align with Remotelo’s mission and branding.
RESULT
The website
The Remotelo.cz website integrates a comprehensive set of features and functionalities designed to support both job seekers and companies in the remote work ecosystem.
Here’s a summary of what the completed site includes:
- Fully Automated Job Board System: This core feature allows companies to post job listings, and candidates to create profiles, connect, and communicate. The intuitive filtering and search options ensure that both recruiters and job seekers can find the right match efficiently. This functionality was central to the project and involved extensive UX design to optimize the user experience.
- Remote Work Guide: A series of in-depth articles providing valuable insights and tips about remote work, helping users navigate the world of remote employment with confidence.
- Newsletter Integration: Seamless integration for capturing and managing newsletter subscriptions, keeping users informed about the latest updates and opportunities.
- Blog Section: A space for sharing news, updates, and additional content related to remote work and industry trends.
- Free Ebook: A downloadable resource offering practical advice on getting started with remote work, adding value and encouraging user engagement.
- Interactive Map of Coworking Centers: A detailed map showcasing coworking spaces across the Czech Republic, some with directory listings, making it easy for remote workers to find suitable locations.
- Remote Work Glossary: A comprehensive glossary to help users understand key terms and concepts related to remote work.
- Landing Pages for Partners: Dedicated pages for presenting the collaboration opportunities to potential partner companies and coworking centers.
- Core Pages: Essential sections including the Homepage, About, Contact, and Legal Pages, providing a complete and user-friendly site structure.
The completed website effectively combines these elements to offer a robust platform for connecting remote professionals with job opportunities, while also providing valuable resources and tools for navigating the remote work landscape.
TRANSFORMATION
The impact & results
To achieve the project goals for Remotelo, I implemented a cohesive design strategy that seamlessly integrated all aspects of the platform. This approach included:
- Developing a Fully Automated Job Board System: This core feature ensures a smooth connection between companies and candidates, making the job search and recruitment process more efficient and user-friendly. The site owner doesn't have to be involved in this at all (or on minimal level), yet the site can be generating revenue on autopilot.
- Creating a Comprehensive Resource Hub: By incorporating the Remote Work Guide, blog section, and glossary, users now have access to valuable information that enhances their understanding of remote work and supports their career development.
- Enhancing User Engagement: The interactive map of coworking centers, free ebook, and newsletter integration provide users with additional tools and resources, fostering a more engaged and informed community.
- Designing Intuitive Navigation: The website’s structure, including landing pages for partners and essential core pages, guides users effortlessly from exploring job opportunities to accessing helpful resources and connecting with partners.
Although Remotelo is a personal project that I have developed and launched with great enthusiasm, I unfortunately do not have the capacity to dedicate extensive time to its marketing and promotion. Despite this, I have received highly positive feedback from those I reached out to, including coworking centers and industry professionals. This encouraging response underscores the platform’s potential and its strong reception within the remote work community.
I am truly gratified to have created a valuable, free online resource for job seekers, and it warms me to think that it could improve someone’s life.
Looking ahead, I am excited about the potential impact Remotelo can have on the remote work landscape. While my involvement in the project may be limited at this time, I am hopeful that the platform will continue to grow and provide meaningful benefits to its users. The positive feedback received reinforces my belief in the project’s value, and I look forward to seeing how it evolves and supports the remote work community in the future.
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